Adidas have opened a new pop-up running HQ on Dubai's Kite Beach, making it easier than ever for fitness fans to make the most of the stunning winter weather.
Named House of Fast, the beach hub is offering a programme of free, structured running and recovery sessions for the public from now until the end of March - peak time for training outdoors across the Emirates.
The mirrored pop-up will host a range of activities, including shakeout runs, tempo runs, guided group sessions and recovery-focused events. All sessions are free to attend and open to runners of all ages and experience levels.
Adidas has also confirmed that the hub will collaborate with local running clubs throughout the season, positioning House of Fast as a community-led space rather than a one-off brand activation.
As well as the organized sessions, visitors to House of Fast can take part in the new Adizero 5km Segment Challenge on Strava: a dedicated run route along Kite Beach, for which runners can log their times on a leaderboard, with top performances earning the chance to win Adidas prizes and experiences across Dubai.
Speaking about the initiative, Bilal Fares, SVP and General Manager of Adidas EMC, said: “House of Fast represents our commitment to supporting runners at every stage of their journey.
“By creating a dedicated space at Kite Beach, we’re giving runners the opportunity to train with purpose, connect with others, and experience the sport in an inspiring environment.”
Registration for sessions and further details are available on-site at House of Fast, Kite Beach.
